Your next insightful and reliable
Experimentation Program Manager
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👋🏾 Hi, I'm Ammiel
A Brief Intro
I am currently managing CRO programs for 9 e-commerce stores in partnership with a CRO agency
My experience in providing conversion-related services spans 14+ years - showcased below
I am CXL certified
I’m passionate about getting website visitors to buy-in to products and services that raise their potential, particularly in wellness, self- and professional development
Would your business or team benefit from help with finding and executing website revenue unlocking opportunities? Let's talk!
What It's Like Working With Me
Hesh Fekry
Director @ CXL
"Ammiel was awesome as part of our beta-program. Super detailed and insightful feedback. Well reasoned and considered especially on the UX and UI components, was very capable to spot improvements to reduce friction, increase clarity and consistency. Only worked with him briefly, but you get the feeling he is a bit of a power house. In a couple of days he provided a level of clarity and well-reasoned thought that an entire team took a couple of weeks to achieve. Im excited to continue working together on a very important decision for us"
"Ammiel was awesome as part of our beta-program. Super detailed and insightful feedback. Well reasoned and considered especially on the UX and UI components, was very capable to spot improvements to reduce friction, increase clarity and consistency. Only worked with him briefly, but you get the feeling he is a bit of a power house. In a couple of days he provided a level of clarity and well-reasoned thought that an entire team took a couple of weeks to achieve. Im excited to continue working together on a very important decision for us"
Jacob Elbaum
Founder @ Shivook
Rafael M. Lopes
Founder @ Bold Digital Health
"Ammiel provided consulting support to our company during a short copywriting engagement recently. He was able to create several marketing assets for our healthcare consulting business and for government contracting opportunities quickly and on brand. His ability to compose clear messaging and beautiful graphics with little direction was outstanding."
"Ammiel provided consulting support to our company during a short copywriting engagement recently. He was able to create several marketing assets for our healthcare consulting business and for government contracting opportunities quickly and on brand. His ability to compose clear messaging and beautiful graphics with little direction was outstanding."
My Experimentation Case Studies
How I Significantly Increased Ava Estell's
Revenue Per Visitor
+11.82%
Conversion rate
+£1.62
Revenue per visitor
Click to View Case Study
Click to View Case Study
The Problem
Ava Estell had enlisted Shivook marketing agency to help get better margins out of their marketing spend. As their partner CRO Specialist, I was tasked with finding ways to optimise Ava Estell's conversion rate. The challenge was that their site was already heavily optimised with winning practices in the ecommerce space. There were few immediately obvious ways to improve their site.
The Solution
I dug deep into their site's data analytics, heatmaps, and session recordings. I found that only 43% of visitors scrolled far enough down their webpages and saw one of their most powerful forms of social proof: before and after pictures of real customers' skin transformations. I hypothesised that moving these before and after pictures higher up on webpages to an area which 90+% of visitors regularly viewed would increase conversions.
The Results
+11.82% increase in conversion rate
+£1.62 increase in revenue per visitor
How I Significantly Increased Cosari's
Revenue Per Visitor
+117.8%
Conversion rate
+$3.79
Revenue per visitor
Click to View Case Study
Click to View Case Study
The Problem
Our team at Shivook marketing agency just had a massive win improving conversion rates and revenue for our client, Cosari, by totally redesigning their smartwatch landing page. While I analysed the A/B test results, something glaring stood out: the 'add to cart' metrics on the new design plummeted compared to the original design. Seeing this made me wonder if there was even more revenue to unlock from this redesign.
The Solution
Evaluating the design heuristically, putting myself in the shoes of the user, I noticed that perhaps several users were not sure what they were supposed to do or how to place an order. This was because the only time the user was instructed to add to cart was 5-6 scrolls down the page. I decided to run a follow up test with the hypothesis that if the hero call to action button text was changed from "Shop 37% off" to "Shop 37% off - Add To Cart Now", then visitors would more users will go further through the buyer journey by clicking the add to cart button, leading to increased purchases.
The Results
+117.8% increase in conversion rate
+$3.79 increase in revenue per visitor
More CRO Achievements
Check out some of the conversion rate improvements I've created for businesses
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