3.9x Funnel Conversion Case Study
3.9x Funnel Conversion Case Study
Embedded Files
Company profile:
Company profile:
Parkalot is an office car parking, sharing, and management app that makes parking fair, easy, and frustration-free.
Optimisation results:
Optimisation results:
Sales email open rate boost: from 8% to 31%
Skills Demonstrated
Skills Demonstrated
Conversion optimisation, sales copywriting, messaging strategy, marketing funnel optimisation, UX/UI analysis
Problem
Problem
Parkalot were burning through their leads list with little to no results. Despite big brands like Dyson and Logitech being part of their client list, they couldn’t get executives at other Fortune 500 companies to open their cold sales email, let alone become customers. Parkalot was a B2B SaaS company who had built a proprietary car park management app for corporations. 8% was their email open rate. Less than 1% was their website conversion. With just a fraction of their prospect list remaining, Parkalot reached out for copywriting help. If they couldn’t find a way to restore the life of their list, they would likely pull the plug on the entire project and sink the substantial financial and time investments they had devoted to their beloved business idea. After consulting with the business owner and auditing their sales email, website, and buyer journey, several key problems became apparent.
Insight
Insight
The original sales email was highly self-centric, the product’s value was not clear, and the perceived risk of adopting the system was too high.
Hypothesis
Hypothesis
If we write a more user-centric sales email targeted at the specific ICP, and the problems, benefits, and value, and addressing perceived objections and risks related to the product, they will be willing to continue through the buyer journey.
Solution
Solution
I wrote new copy for the sales email with the strategic pillars:
Improving clarity of the primary value proposition
A story-based, user-focused use case example illustrating the product benefits for each major company stakeholder of the car parking system: the CEO, the receptionist who manages car parking challenges daily, and staff members and visitors who use car parking spaces
Reduced the perceived level of investment needed to try out the system
Including a cost-benefit comparison on adopting/not adopting the system
Explaining how risk is averted when integrating the system into their company.
I delivered a website audit suggesting improvements in the copywriting and messaging, and UX/UI of key website pages in the buyer journey.
I audited and provided suggestions for improvement of their prospect phone call script.
Impact
Impact
Parkalot experienced a 400% increase in sales email open rate (8% to 31%) and a large uptick in phone enquiries after prospects browsed Parkalot’s website.
Testimonial From Parkalot
Testimonial From Parkalot
Founder @ Parkalot
"I'm surprised by the communication and the delivery quality. I appreciate that the video is not only pointing out our problems, but also gives justifications as to why things are wrong, and suggests actions. Great value!"
"I'm surprised by the communication and the delivery quality. I appreciate that the video is not only pointing out our problems, but also gives justifications as to why things are wrong, and suggests actions. Great value!"
⭐️ Looking for rising star talent?
ammielbr@gmail.com
Page updated
Google Sites
Report abuse